Jab, Jab, Jab Right Hook: How To Tell Your Story In A Noisy Social World (HarperBusiness, 2013)

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

Jab jab jab right hook

When businesses outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results.